I spoke with a friend today about web content and thought leadership. I shared a website with him of someone in his industry that is doing a great job of marketing to consumers using thought leadership in a particular geographic region. Geography and the web seem very different, as we know about the world-wide-web, but what about my region-specific-venture?
I told him to write a blog about it, so I’m practicing what I preach. Content equals thought leadership. Thought leadership equals search engine domination. Here are some links to get you started on your world, as it relates to sales and marketing:
HubSpot’s (actually) free inbound certification course including an amazing exam for proof on your LinkedIn profile!