Categories
User Experience

The Giff vs. Jiff battle rages on…

This year I realized that the Graphics Interchange Format is likely here to stay.

So how do you pronounce GIF when your friends send you an animated five seconds from Harold and Kumar?

If something is done in a jiffy, it’s done quickly, an advantage of the GIF.

The format creator is on record calling it a jiff.

If you go to the gym and see Jim but do a jig at your gig, then what?

Here’s why I now say Giff.

‘Graphic’ starts with a hard G.

Gin is a great gift. Do you get my gist? The only word in the English language that starts with G-I-F is gift, with a hard G. No jiffed with a J.

Last, if you take all logical spellings of the term, you get GIF, GIFF, JIF, and JIFF. Mathematically, if you pronounce G-I-F with a soft G or J sound, there’s literally no way to spell the hard G version and at least four ways to spell jiff.

So what do you think? How did you read the name when you started the article, and then when you finished.

GIF?

Next week: J-pedge.

Categories
Uncategorized

A Narrative on Usability

Image

Jonny asked me to make a film about usability so I created an MOV in 16:9 at 4K for MacBook Pro, a WMV at 1080i for his Dell, an MPEG4 in 4:3 for his iPhone, an AAC in 25cm diagonal for his iPad, an FLV in 8K for Facebook, a 600px squared MP4 for Instagram, an AVI to edit for his WordPress and a Super Hi-Vision raw UHDTV for his PHP website, LinkedIn.com/in/jonnymack. His broadband satellite cable DSL connection was down so I uploaded it to YouTube and it’s the first video in internet history to have been viewed more than a billion times.

Categories
Portfolio

UTD Research Redesign 2010

UT Dallas Office of Research Homepage Redesign 2010

Design, Photography and Copy.